Flaxmill Location


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Where is Flaxmill Bay? Flaxmill Bay is a small sheltered bay situated between Cooks Beach and Ferry Landing on the east coast of the Coromandel Peninsula. The general area is a very popular holiday spot due to its proximity to Auckland and Hamilton (around a 2.5 hr drive), its untouched beaches, fishing and boating spots and beautiful scenery.

Whereas Cooks Beach is a well known destination, Flaxmill Bay is somewhat undiscovered, making it a more relaxing place to stay during the busy summer months. Flaxmill Accommodation is located at the start of the bay, just across the road from the stunning beach.

View Flaxmill Bay On Google Maps >> or see our Driving Directions >>

Also known as Maramaratotara Bay, Flaxmill Bay got its English name from one of the early industries in the area, Flax Milling. Popular from the 1860s onwards, the processed flax was used primarily for making rope for both the internal market and export market to Britain. 

The Mercury Bay area is the birthplace of many early NZ industries and has a very significant place in NZ's historical timeline. The Bay itself was named by Captain James Cook during his voyage on the HMS Endeavour in 1769 in which he observed the transit of Mercury and in doing so, established an accurate longitude for New Zealand. More Local History >>

Download our map of Flaxmill Bay, Cooks Beach and the Local Area 

peaceful and convenient...

  • Adjacent to the beautiful Flaxmill Bay beach and Shakespeare Cliff Reserve
  • Set in 5.5 acres of parkland, native planting and mature trees
  • 1.5 km walk/drive to Ferry Landing and the 5 min passenger ferry ride to Whitianga
  • 10 min walk to the popular Cooks Beach
  • 10 min drive to Hahei and the start of the Cathedral Cove walkway
  • 15 min drive to Hot Water Beach
  • Many beautiful bush walks in the surrounding area
  • A convenient base for popular regional events e.g. Whitianga Scallop Festival, the Leadfoot Festival and the Mercury Bay Art Escape
  • Cafe/Restaurants nearby - View Our Dining Guide
  • Takeaways at Cooks Beach
  • Wine Shop at Cooks Beach
  • Dairy (General Store) at Cooks Beach
  • Two full supermarkets at Whitianga - New World and Countdown
Map of Coromandel Peninsula Aerial view of Shakespeare Cliff with Flaxmill position in circle. Credit: The Mercury Bay Informer. Passenger Ferry to Whitianga Flaxmill Site Plan Flaxmill Bay Location Map Flaxmill Bay beach on a stunning autumn morning Harakeke or NZ Flax at Flaxmill Bay View of Mercury Bay looking towards Shakespeare Cliff The beautiful Flaxmill Bay Beach looking back to Front Beach Who doesn't love an old tractor? The native Tui in flax (Harakeke) Take a walk up to Shakespeare Cliff and down to the stunning Lonely Bay The famous and iconic Cathedral Cove - only accessible by foot or boat Enjoy the highlights of the area The 9 Hole Purangi Golf Course is only up the road

Click image for a larger view


From Auckland (approx. 177kms or 2.5 hrs driving time):

From Whitianga (approx. 38kms or 35 mins driving time):